Christmas Shaker! Marketing Your Brand in a Digital World

The Digital World of Marketing – not just for banner ads anymore :)

Today, people spend an average of six hours a day online. What does this mean for marketing? Come hear how successful online marketing now involves connecting directly with consumers and how social media is allowing consumers to participate in the brands they love. You’ll hear from companies like Suitcase Interactive, Karo Group and Critical Mass about cool projects they’ve developed, what they’ve learned works (and what doesn’t work!) and what trends they see coming next. The panellists won’t be giving pitches on how every company should be on Twitter. Instead, we’re hoping to provide some smart discussion on cool campaigns to spark your imagination and give you some ideas for your next marketing project.

Please join Digital Alberta and our event partners, the Canadian Marketing Association - Calgary Chapter, December 1 as the marketing world and the digital media worlds collide at our annual Christmas Shaker. Enjoy a panel presentation from some of Calgary's top branding dogs while we wet out whistles with libations and tantalize our palettes with an amazing spread of Chef Rusty's cuisine at Seven Restolounge. There will also be a Silent Auction to raise money for HYTES.

Digital Alberta is pleased to recognize and thank the Department of Canadian Heritage through the Canada New Media Fund administered by Telefilm Canada for their support and contribution to this initiative.

WHEN:
Tuesday, December 1, 2009
5:30 PM Registration and Networking
6:30 PM Branding Panel Presentation
7:30 PM Post-Event SHAKER - Music, food, drink, merriment - mistletoe...

WHERE:
Seven Restolounge - upstairs
603 8 Avenue SW
Calgary, Alberta
(403) 277-2727

COST:
$15.00 Digital Alberta and CMA Members
$25.00 Non-Members

REGISTRATION:
Online Form
Questions?  Email
Rene Smid

The charity that we will be raising money for this Christmas is called HYTES – Helping Youth Through Educational Scholarships. www.hytes.org.
HYTES’ primary purpose is: To provide educational scholarships to youth in developing countries to advance and grow themselves, contribute to their community and benefit society.
HYTES currently provides scholarships for secondary school to young people in Uganda, Kenya, Tanzania, Zambia, and Guatemala.
If you have an item to donate to the silent auction, please contact Lisa Hicks.