Workshop - How to Make Mistakes on Purpose

Digital Alberta, the Banff New Media Institute and the Graphic Designers of Canada are hosting an intensive workshop at the Banff Centre, Nov 20-23, 2008.

How to Make Mistakes on Purpose is NOT a creativity workshop. Trying to be creative is just deadly.  It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are requested to respect the "omertà", or Mafia code of silence. It's about surprise, so it must be one. Bring Chaos to your Order.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with 'em.  He thought, "What could this be?" And now we have Velcro. Here's what he didn't do: He didn't sit down at a desk and think, "What this world needs is a better way of sticking stuff together! I'm going be creative! I will invent a new and exciting way of doing that!"

But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, "What could this be?"

If you try very hard to create a good thing it will probably be bad. So let's be bad. I can't tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for designers, inventors, and people like that. Think of it as tuna surprise, but without the tuna.

Space is limited! Register online!
Contact Rene for additional information.

 

This program is also supported by the Alberta Advanced Education & Technology.

About Laurie
Laurie Rosenwald is the World's Most Commercial Artist and sole proprietor of rosenworld.com. The studio's areas of expertise include drawing, graphic design and typography. They are also very good at book jackets, packaging and posters. And animation. And portraits. And websites, but not the programming part.

Actually there is no studio, Miss Rosenwald usually works alone, and rosenworld doesn't exist. In spite of this, rosenworld.com was launched in 1995. Rosenwald's new book, "All the Wrong People Have Self-Esteem" will be published by Bloomsbury in December, 2008.It is an inappropriate book for young ladies, and frankly, anybody else.

Laurie's book "Red, Yellow, Green, Blue" was named one of the year's best books by Scholastic Parent and Child. Her "New York Notebook" is published by Chronicle Books. It's a hyperillustrated, overdesigned guidebook, sketchbook, and blank book all mushed up together.

Please visit rosenworld.com.There, in addition to her design and illustration work, you will find stories like "Enormous Blonde Herring-scented Nauseatingly Fair-minded Nymphomaniacs in Clogs."

Rosenwald has taught Graphic Design at School of Visual Arts, Parsons School of Design, NYU, and Pratt Institute. She also teaches an incredibly popular workshop called "How to Make Mistakes on Purpose."

She has taught it all over the world, from Stockholm to Starbucks Creative Camp. It's not what you think it is.

She appeared as "Woman" on "The Sopranos." Really.

She is also a painter. And she can speak Swedish like a native New Yorker.

She claims to have won all the usual awards.
 

About Calder Bateman Design
Calder Bateman Design is a full service design studio meeting the highest standards of solution driven design and brand integration. The studio is a division of Calder Bateman, an agency established in 1990 that provides strategic and award winning services in advertising, marketing, and public relations. Visit the studio at www.calderbatemandesign.com.